Head of Social Media & Brand Strategy (Full-Time)

PT. Indah Busana Sukses, a dynamic leader in the fashion and apparel industry, is seeking a visionary Head of Social Media & Brand Strategy to elevate our digital presence and drive brand growth. If you are a creative thinker with a strategic mindset and a passion for storytelling, this is the perfect opportunity to join our team in Sidoarjo, Jawa Timur. As the Head of Social Media & Brand Strategy, you will be responsible for developing and executing social media strategies that align with our brand vision, engage our target audience, and boost our online presence. This role offers a unique chance to work with a talented team and contribute to the success of a growing fashion brand.

In this role, you will work closely with the marketing team to create compelling content, manage our social media platforms, and analyze performance metrics. You will also be responsible for developing and implementing brand strategies that resonate with our audience and drive customer loyalty. With your strategic insights and creative flair, you will help PT. Indah Busana Sukses stay ahead of the curve in the competitive fashion industry.

📋 Tanggung Jawab Pekerjaan

• Develop and execute social media strategies that align with the brand vision and goals.
• Create and curate engaging content for various social media platforms, including Instagram, Facebook, and Twitter.
• Manage and grow our social media following through targeted campaigns and influencer collaborations.
• Monitor and analyze social media performance metrics to measure the effectiveness of our strategies.
• Collaborate with the marketing team to develop and implement brand strategies that drive customer engagement and loyalty.
• Stay up-to-date with the latest trends and best practices in social media and digital marketing.
• Report on social media performance and provide recommendations for improvement.
• Manage a team of social media specialists and content creators.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, or a related field.
• 5-7 years of experience in social media management and brand strategy.
• Proven track record of successfully managing social media accounts with a significant following.
• Strong understanding of social media algorithms and platforms, including Instagram, Facebook, and Twitter.
• Excellent analytical and strategic thinking skills.
• Creative and innovative mindset with a passion for storytelling.
• Proficiency in using social media analytics tools, such as Hootsuite, Sprout Social, or similar.
• Excellent communication and interpersonal skills.

🛠️ Keahlian

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